Scottish Adoption and Fostering Unveils Refreshed Brand Identity

Scottish Adoption and Fostering, a trusted local charity dedicated to supporting adoption and fostering across Scotland, has unveiled a refreshed brand identity. The update includes a new logo, colour palette, and fully redesigned website, all crafted to more accurately reflect the charity’s core values and mission while giving it a modern, welcoming look.

The rebrand comes at a pivotal time for the organisation. Having recently celebrated its 100-year anniversary, Scottish Adoption and Fostering took the opportunity to reflect on its century-long legacy of supporting children, young people, and families. The milestone inspired the charity to evolve its visual identity to better communicate its services and the positive impact it continues to have throughout Scotland.

“Scottish Adoption and Fostering has had a profound impact on countless families throughout the years,” said Sue Brunton, CEO. “Celebrating our 100-year anniversary gave us a moment to pause and reflect on everything we had achieved. It also helped us decide that now was the right time to refresh our look.”

The charity’s refreshed branding is designed with clarity, accessibility, and warmth in mind. The new website offers a more intuitive experience, making it easier for children, young people, adoptive parents, birth parents, and adult adoptees to find the information and support they need. The updated colour palette and logo symbolize hope, growth, and the strong connections that adoption and fostering create within families.

“Our aim is to make it easier to share and communicate our support and services with everyone we work with,” added Sue Brunton. “We believe the new brand and website will help us reach more people, raise awareness of adoption and fostering, and ultimately continue to make a positive difference in people’s lives.”

Scottish Adoption and Fostering encourages anyone interested in learning more about its services, or in supporting the charity’s vital work, to visit its new website and explore the resources available for families and professionals alike.

About Scottish Adoption and Fostering
For over 100 years, Scottish Adoption and Fostering has been supporting children and families across Scotland. The charity provides expert guidance and care to adoptive families, birth parents, and young people, helping to create safe, loving, and nurturing homes.